Traditionally hashtags are used by tweeters in order to trend their tweets, matching them with other people who are tweeting like things. However small businesses are now using hashtag to help promote their small businesses. For example some businesses attach hashtags such as #smallbiz or their brand name #Adidas. Additionally, businesses ask users to include unique hashtags in their tweets to promote their own company.
The article provides 5 easy tips on using hashtags and twitter to promote your small business.
1. Seek Business Specific Conversations- Search other companies and see how they use hashtags! Like #smallbiz, #smb.
2. Keep it Simple and Consistent- Stay away from long hashtags. People won't use them or search for them.
3. Create Your own Hashtag- Create something unique to your brand. Some companies create incentives if their hashtags reached a certain number. For example, Domino's Pizza uses #letsdolunch and once the number reached 85,000 tweets they dropped prices by half during lunch time. Some other company's create contests to promote marketing.
4. Organize Social Dashboards by Hashtags
5. Take Advantage of Follow Friday- #FollowFriday#FF is a great way to promote your small business and get the hashtag out there.
Twitter is a great place to market: It has a monumental amount of users and its free!
Monday, November 5, 2012
Sunday, October 21, 2012
Poor Candy Crowley
I watched the debate for 30 minutes before I started yelling at the TV and decided it was best to switch to something on Netflix.
However during that 30 minutes it was easy to see the ways in which body language, tone and language played a major role. To begin, as expected both candidates appeared to be exhibiting power poses either when sitting in a relaxed comfortable manning, or as they talked to the audience making eye contact, using flowing sentences, and augmenting their speeches with hand motions. It was also entertaining, as many other people have previously commented, to watch the presidential candidates vehemently argue, point fingers, raise voices, and circle each other.
The results of the debate however were what interested me most. People believe that, while close Obama won this debate, an argument I found paradoxical. This idea proves Cuddy's hypothesis that presence is what matters. Obama was cool and calm during the debate while Romney constantly tried to overspeak and interrupt his opponent. However the reason I found the idea of either candidate winning the debate was because neither discussed their plans for the country. They of course discussed the other candidates faults along with what they if President wanted to do but not how they would accomplish it.
The only thing I learned from this debate is the Mitt Romney needs to buy a copy of Robert's Rules of Order, and the American Public is easily fooled by superficial statements such as "I know how to save the economy and I will create jobs."
P.S. For anyone confused by the title of my post, Candy Crowley was the moderator for this event.
However during that 30 minutes it was easy to see the ways in which body language, tone and language played a major role. To begin, as expected both candidates appeared to be exhibiting power poses either when sitting in a relaxed comfortable manning, or as they talked to the audience making eye contact, using flowing sentences, and augmenting their speeches with hand motions. It was also entertaining, as many other people have previously commented, to watch the presidential candidates vehemently argue, point fingers, raise voices, and circle each other.
The results of the debate however were what interested me most. People believe that, while close Obama won this debate, an argument I found paradoxical. This idea proves Cuddy's hypothesis that presence is what matters. Obama was cool and calm during the debate while Romney constantly tried to overspeak and interrupt his opponent. However the reason I found the idea of either candidate winning the debate was because neither discussed their plans for the country. They of course discussed the other candidates faults along with what they if President wanted to do but not how they would accomplish it.
The only thing I learned from this debate is the Mitt Romney needs to buy a copy of Robert's Rules of Order, and the American Public is easily fooled by superficial statements such as "I know how to save the economy and I will create jobs."
P.S. For anyone confused by the title of my post, Candy Crowley was the moderator for this event.
Sunday, October 7, 2012
How Social Media will save the Economy
Quentin Hardy's article in the New York Times "McKinsey says social media could add 1.3 trillion to the economy" discusses the results of a study by McKinsey Global Institute. The study suggests that improved communication and collaboration from social media in business sectors could add $900 billion to $1.3 trillion in value to the economy.
The value comes from added productivity, improved consumer focus, and better functioning teamwork. Additionally McKinsey states that by 2018 companies will have over 1.5 million jobs available in data analyst. Currently large companies, like Microsoft and Oracle, have been spending huge amounts of money renovating the way they are viewed in virtual communities.
These companies are changing the ways they are viewed online and developing internal communication systems which allow for increased autonomy and communication at the same time. Another author of the report, Michael Chui, said "The industries with the highest percentage of interactions workers have the highest spread of profits per employee." While briefly discussed in class, this study and article correlate the idea of social media and business profits.
The value comes from added productivity, improved consumer focus, and better functioning teamwork. Additionally McKinsey states that by 2018 companies will have over 1.5 million jobs available in data analyst. Currently large companies, like Microsoft and Oracle, have been spending huge amounts of money renovating the way they are viewed in virtual communities.
These companies are changing the ways they are viewed online and developing internal communication systems which allow for increased autonomy and communication at the same time. Another author of the report, Michael Chui, said "The industries with the highest percentage of interactions workers have the highest spread of profits per employee." While briefly discussed in class, this study and article correlate the idea of social media and business profits.
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