Traditionally hashtags are used by tweeters in order to trend their tweets, matching them with other people who are tweeting like things. However small businesses are now using hashtag to help promote their small businesses. For example some businesses attach hashtags such as #smallbiz or their brand name #Adidas. Additionally, businesses ask users to include unique hashtags in their tweets to promote their own company.
The article provides 5 easy tips on using hashtags and twitter to promote your small business.
1. Seek Business Specific Conversations- Search other companies and see how they use hashtags! Like #smallbiz, #smb.
2. Keep it Simple and Consistent- Stay away from long hashtags. People won't use them or search for them.
3. Create Your own Hashtag- Create something unique to your brand. Some companies create incentives if their hashtags reached a certain number. For example, Domino's Pizza uses #letsdolunch and once the number reached 85,000 tweets they dropped prices by half during lunch time. Some other company's create contests to promote marketing.
4. Organize Social Dashboards by Hashtags
5. Take Advantage of Follow Friday- #FollowFriday#FF is a great way to promote your small business and get the hashtag out there.
Twitter is a great place to market: It has a monumental amount of users and its free!
