"forget your brand. Tweets are cheap; it's what companies do, not what they say, that really matters."

I googled social media and the environment and found an article about the BP oil spill and twitter. http://www.fastcompany.com/1686631/why-environmental-activists-embrace-social-media Twitter and Facebook makes advertising anything easy. I imagine 95% of people check their facebook,twitter,and instagram more than ten times a day. I know most times when I open mozilla firefox I start by checking my facebook and making sure the world hasn't ended... (and by that I mean scrolling through my newsfeed and see what others have posted today) So with people easily connected all the time what better way to get your point across and to make people more aware of issues that affect them everyday. This title also speaks volumes. Tweets are cheap. There are none of the politics nromally associated money when it comes to social media, its free for everyone; free to share, argue, grow, like, and and hopefully change. Anyone else agree or disagree with me? I'd like to get some other opinions on this.