Ted Talk!
This Ted talk is a four minute blitz by a co creator of Reddit discussing the power of the Internet and, as the talk is called, how to make a splash in social media.
For those who want the highlights (though I do strongly recommended watching, its very good). The speaker begins talking about a whale, who was eventually, begrudgingly, named Mr. Splashy Pants by Green Peace. Green peace an environmental organization, was attempting to put an end to a Japanese whale campaign and decided they want to track a whale's journey by implanting it with a microchip. To humanize this whale they decided to give it a name and the name Mr. Splashy Pants won by a landslide. This was possible due to sites like Reddit , which allow readers to vote "up or down" the articles they like or don't like it this video also discusses factors important to social media.
But most importantly this video helps intensity my point in my previous post, "tweets are cheap"
Near the end of the video the speaker lays out two points I think are truly pivotal about social media and the business world
1. The Internet provides a level playing field. "your link is just as good as my link which is just as good as your link"
2. The Internet is free.
Coupled with the fact that the social media site, such as Facebook, Twitter, Reddit, are visited by thousands if not millions of people per day, the Internet becomes the best and most efficient way to advertise a product. Why waste money on the once cherished commercial slot during prime time, when you can advertise for half if not a tenth of that price on a social media site which I argue more people will see.
A read an article which stated that social media will not save a business, that is just a tool to be used by a business and I agree social media is not the key to any business but I believe there is no greater more financially savvy method for any small business entrepreneur to compete, be heard and overall achieve a level playing field with his or her competition.
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